Insights & Stories

From the ORCA Studio

Behind-the-scenes case studies, creative process notes, and reflections on the campaigns we've shipped. Written by the team actually doing the work.

Featured · Case Study

How we built ORCA's Unity WebGL virtual studio tour

A walkthrough of the pipeline — from 3D scanning the studio to compressing the build for the web, and the tradeoffs we made along the way.

ORCA Studio · Jun 12, 2026 · 8 min read

Latest posts

Creative

The brief is sacred — until week two

Why our best work comes from rewriting the brief with the client, not for them.

Jun 04, 2026 · 4 min
Production

Shooting episodic social content in a single day

The exact shot list, kit, and crew structure we use for our recurring social series.

May 27, 2026 · 6 min
Strategy

Measuring brand campaigns without losing the magic

A practical framework for tracking lift on work that wasn't built for last-click attribution.

May 18, 2026 · 5 min
Digital

WebGL on slow connections: what actually works

Lazy-loading, texture compression, and graceful fallbacks for immersive web experiences.

May 09, 2026 · 7 min
Culture

Hiring for taste, training for craft

How ORCA's hiring loop balances portfolio reviews with collaborative working sessions.

Apr 30, 2026 · 4 min
Field Notes

Three campaigns we wish we could ship again

Lessons from the work that almost broke us — and the systems we built afterward.

Apr 21, 2026 · 5 min

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